Decolonising using a Disney case study discussion in a marketing management course

Areti Chavale, University of Glasgow, Adam Smith Business School  The Little Mermaid flickr photo by auntie rain shared under a Creative Commons (BY-NC-SA) license Introduction  The importance of decolonising the curriculum is being increasingly recognised by universities across the UK and elsewhere. What this means for universities is that the teaching content across different disciplines… Read More Decolonising using a Disney case study discussion in a marketing management course